Church’s Texas Chicken launches Golazo Meal
The offering includes 20 pieces of legs and thighs or tenders, four large sides, 10 biscuits, and a collectible soccer ball.
“The Golazo Meal is all about bringing people together around great food and the game they love,”
Church’s Texas Chicken is jumping into the FIFA Men’s World Cup promotion frenzy, today introducing a Golazo Meal designed for watch parties and summer gatherings.
Priced at $39.99 meal, the Golazo Meal includes 20 pieces of legs and thighs or tenders, four large classic sides, 10 Honey-Butter Biscuits, and a collectible soccer ball inspired by one of four countries: USA, Brazil, Argentina, or Mexico. Church’s will release a new soccer ball design each week throughout the summer, giving fans the opportunity to collect all four.
Golazo is a popular soccer exclamation derived from Spanish, used to describe an impressive goal.
The fast-food chicken chain is also introducing a soccer-inspired packaging designed by New Orleans artist Courtney "Ceaux" Buckley, available at participating U.S. locations for a limited time while supplies last.
Each collectible soccer ball goes beyond the meal, giving fans something they can use on the field, bring to the park or add to their collection.
“The Golazo Meal is all about bringing people together around great food and the game they love,” CEO Roland Gonzalez said in a statement. “By pairing our most shareable meal with a fun, collectible element, we are creating something bigger than just a promotion. It is a way for fans to celebrate soccer all summer long, whether they are watching, playing or collecting along the way.”
Also, for a limited time, guests can receive select meals in a custom, soccer-inspired box created by New Orleans-based multidisciplinary artist Courtney “Ceaux” Buckley. Buckley, whose work captures the vibrant culture of New Orleans, also has installations in two Church’s Texas Chicken restaurants in the city. The limited-edition packaging is available at participating U.S. locations while supplies last.
Additionally, Church’s will also host a block party open to the public on June 27 from 9 a.m. to noon CT at 12131 Kirby Drive, Houston, featuring music, games, food, and giveaways. Notably, Church’s also hosted a block party in Atlanta in May when it launched its signature Churchie Sauce.
With its Golazo Meal launch, Church’s joins a growing list of restaurant chains pulling out all the stops to capture soccer fans’ attention during the World Cup event. Total consumer spending related to watching this year’s tournament is expected to reach $7.5 billion, with the restaurant industry identified as a major beneficiary.
