HORECA Jordan on track for a strong 11th edition
HORECA Jordan, the premier annual event for the hospitality and foodservice industries, returns to the Jordan International Exhibition Center at Mecca Mall in Amman from October 11 to 13, 2026. Running daily from 2 p.m.
Spanning over 10,000 sqm of exhibition space, HORECA Jordan 2026 will bring together more than 300 exhibitors — showcasing over 600 brands and services — giving industry professionals direct access to the latest products, technologies and innovations shaping the sector. Exhibitors from Jordan will be joined by companies from Palestine, Iraq and Egypt, alongside several international pavilions.
The exhibition will cover the full spectrum of hospitality and foodservice, from hotels, restaurants and cafés to catering, kitchen equipment, furniture and design, tableware, packaging, specialized technology, consultancy, recruitment and cleaning and maintenance — along with bakery, pastry, beverages, coffee, tea, meat, poultry, seafood and organic products.
Beyond facilitating networking and knowledge-sharing among industry leaders, buyers, suppliers and professionals, HORECA Jordan 2026 will host a full calendar of talks, shows and competitions. HORECA Talks will bring together industry figures to discuss the trends shaping the food and beverage scene, while live demonstrations, thematic workshops and curated networking sessions connect hoteliers, chefs, restaurateurs, suppliers and decision makers across the sector.
The Hospitality Salon Culinaire remains a centerpiece of the exhibition, with live cooking and display competitions bringing together major hotels, restaurants and culinary talents before the public and a professional jury. The program spans creative display categories, contemporary cuisine, pasta, seafood, junior chef creations, market basket challenges and dedicated contests covering sushi, sandwiches, burgers and pizzas.
Alongside this, the Barista Competition will spotlight the country’s skilled coffee professionals, while the Bed Making Competition and Art of Service Competition put guest service, hotel operations, precision and presentation center stage. Across the three days, more than 300 participants will compete across over 30 award categories, with daily ceremonies celebrating talent, creativity and professional excellence throughout the industry.
Building on its successful return, the Vegan, Gluten-Free & Organic Food Festival will once again spotlight products, brands and innovations across these fast-growing categories, giving visitors the chance to discover vegan restaurants, sample gluten-free products and explore organic food concepts that reflect shifting consumer expectations and new market opportunities.
The Hosted Buyers’ Program will also return, welcoming buyers from Iraq, Palestine and Egypt to discover local products and forge new business links and export opportunities with hospitality and foodservice companies in Jordan.
Joumana Dammous-Salamé, managing director of Hospitality Services, the company behind the HORECA Network, said: “HORECA Jordan’s 11th edition reflects the continued momentum of the hospitality and foodservice industries in Jordan and the region. Every year, the exhibition creates stronger opportunities for professionals to connect, discover, compete and grow, and the 2026 edition is set to build on this role with renewed ambition.”
Thuraya Al Husseini, chairperson and CEO of Lawrence & Husseini Consult, co-organizer of HORECA Jordan, explained what the event brings to the country. “HORECA Jordan has become a true meeting point for our hospitality and foodservice community, giving local businesses a platform to grow, connect with new markets and showcase what Jordan has to offer. Each edition strengthens the sector’s role in the national economy, and we are proud to see it continue to expand in scale and impact.”
