Visit the Grand Frais wine fair in pictures
- Amended:
- Author: Chloé Queffeulou
Location. The display takes place within a dedicated island next to the beverages. Highly visible, it benefits from decorations including balloons and garlands, as well as floor signage. It comprises two sections with approximately 100 bottles each, white wines on one side, reds and rosés on the other, as well as two endcaps: one for sparkling wines and the other for Laurent Derhé's personal favorites.
Leaflet. An 8-page leaflet for the promotion is available at points of sale. On the cover: the Petit Chablis from La Chablisienne at €9.99, and also the Château Le Bedat red Bordeaux from Domaines Fontana, sold in packs of 3 for €9.
Favorites. Laurent Derhé, MOF sommelier, who has been with the brand for three years, has awarded seven favorites within the 2026 selection. These are identified by a cone affixed to the bottles, such as the organic Crozes-Hermitage white from the Cave de Tain at €13.99 or the IGP Pays-d'Oc Sauvignon Le Tracteur Bleu at €5.99, two new additions to the brand.
Partner winemakers. Seven partner winemakers are featured through shelf talkers and in the brochure. This includes Christophe Muret from Domaine Castelnau with his IGP Pays d'Oc Viognier.
Bundle offers. Grand Frais has stepped up its promotional efforts this year. Several offers for buying three-for-one items are available, such as Casa Vellaro prosecco, offered at €15 for three bottles.
