Bubly expands mocktail-inspired range with Berry Sparkle Sangria and Paradise Paloma

The new products are designed to recreate the flavour profiles of popular mixology favourites without alcohol, calories or artificial sweeteners.

The launch comes as consumers increasingly explore lower- and no-alcohol drinking occasions. Bubly cites research indicating that almost half of Americans are trying to drink less alcohol.

The new flavours add to the brand’s existing portfolio of mocktail-inspired sparkling waters, giving consumers additional options for social occasions and seasonal drinking.

Bubly Berry Sparkle Sangria takes its inspiration from the fruit-forward profile of sangria, with the brand positioning it as an option for the fall season. Bubly Paradise Paloma draws on the citrus-forward flavour profile associated with the Paloma and is positioned as a way for consumers to extend summer drinking occasions.

Both products are packaged in 8-packs of 12oz cans and are available at US retailers in-store and online while supplies last.

Michael Smith, vice president of marketing for Bubly sparkling water at PepsiCo Beverages US, said: “Whether you’re ready for the crisp fall fruit flavours of Bubly Berry Sparkle Sangria or hanging on to the last stretch of summer with the citrus-forward Bubly Paradise Paloma, there are two more reasons to grab a can and crack a smile this season."

Bubly Berry Sparkle Sangria and Bubly Paradise Paloma are available nationwide in the US through participating retailers, with availability beginning immediately and continuing while supplies last.