British strawberry growers expect higher late-season volumes

Robert Rendall, managing director of Boxford Farms in Suffolk, said high light levels had resulted in periods of increased strawberry availability, although high temperatures created challenges for crop management and harvesting.

"The message we're trying to get out there is there's still good quality UK fruit in volume, and we'd love to see those sold right through to the autumn," Rendall said.

British strawberries can crop between March and December. Rendall said high temperatures caused plants to enter survival mode during the summer, while picking schedules were moved to earlier in the morning to avoid the heat.

British Berry Growers expects strawberry volumes to increase over the coming weeks and has asked retailers to maintain larger pack sizes rather than moving early towards smaller packs or imported fruit.

"The supply picture is very different from last August, when shortages led retailers to reduce pack sizes earlier than usual," said chair Nick Marston.

"This year, the latest forecasts indicate that considerably more British fruit will be available during this important late-season period."

The National Farmers' Union said drought conditions have affected crops and regions differently, with some berry growers recording increased harvests while other fruit crops have faced heat-related challenges.

Martin Emmett, chair of the NFU Horticulture and Potatoes Board, said growers were also reporting earlier harvests.

"The hot, dry weather is affecting regions and crops differently, with many growers reporting earlier harvests. Despite challenging conditions, they are working hard to maximise yields and maintain quality."

According to the NFU, the UK currently grows 14% of the fruit consumed domestically, with the share declining and increasing reliance on imports.