Little Moons brings strawberry matcha trend to frozen aisle
Frozen mochi brand Little Moons is tapping into one of 2026’s defining flavour trends with the launch of a limited-edition Strawberry Matcha Latte Mochi.
“As a TikTok-first brand, the platform is where we listen hardest and move fastest, and we've genuinely never seen prompted demand at this level.”
The new product will debut in Tesco from 8 September, with listings at Sainsbury’s, Waitrose, Morrisons, Co-op and Ocado expected to follow shortly afterwards.
The flavour combines Little Moons’ signature soft mochi dough with matcha ice cream, real strawberry pieces and a strawberry-flavoured mochi outer layer. Each pack contains six mochi, with an RRP of £5 and 65 calories per piece. The product is also gluten-free.
Strawberry matcha has grown from a niche café trend into a mainstream flavour combination during 2026, appearing across coffee, food, fashion and beauty. Little Moons said the new launch is intended to bring the trend into the frozen category while appealing to both established matcha consumers and those yet to try the flavour.
The launch follows what the brand described as significant demand from its TikTok community. More than 28,000 requests for a Strawberry Matcha Latte flavour were generated after Little Moons asked followers to help get the idea in front of its founders.
Little Moons is also extending the flavour into foodservice. A Strawberry Matcha Cheesecake mochi variety will launch across UK Yo Sushi restaurants from 9 September, followed by availability at other sushi restaurants and kiosks, including Itsu.
Milly Tuck, head of brand marketing at Little Moons, said: “As a TikTok-first brand, the platform is where we listen hardest and move fastest, and we've genuinely never seen prompted demand at this level.”
Tuck added that the new flavour would be distributed across grocery, restaurants and kiosks, with the brand targeting more than 2,528 distribution points in the UK.
The Strawberry Matcha Latte Mochi is available from 8 September at Tesco, with further major retailers to follow. Strawberry Matcha Cheesecake launches at Yo Sushi restaurants from 9 September.
