The Strange New Tasks Behind Jimmy John's Revamped Loyalty Program
"Freaky fresh" sandwiches aren't the only thing happening at Jimmy John's. In January, the company announced a new spin on its loyalty program, where customers can complete challenges to win digital badges and rewards (per Nation's Restaurant News).
“method and allows customers to unlock achievement badges, is making things more interesting. But what kind of”
Many of these perks are common among fast-food loyalty programs. However, Jimmy John's' new "gamification" approach, which veers away from the "buy and earn" method and allows customers to unlock achievement badges, is making things more interesting. But what kind of "badges" are customers being asked to collect, and what kind of perks are on offer?
How to earn achievement badges with Jimmy John's upgraded loyalty program
According to Nation's Restaurant News, Jimmy John's' revamped rewards program now allows members to earn digital badges based on their buying achievements. The company's Freaky Fast Rewards FAQ states that earning these achievements is simple. All you have to do is "complete an action, collect a badge, and add it to your stash."
One of the first achievements customers can accomplish is "The Gauntlet," where members must purchase all of the Jimmy John's sandwich varieties (25 in total) before March 15. Anyone who completes the challenge will not earn more points toward food but instead a bean bag chair shaped like a pouch of Jimmy Chips.
Nation's Restaurant News adds that Jimmy John's has hinted at future challenges for pickle and turkey lovers. There may even be a challenge for the midnight snackers of the world. Moreover, Jimmy John's' gamification twist could influence the future of fast-food rewards programs.
