Lucarelli and Biagiarelli deny racism at the Sant'Angelo Lodigiano pizzeria
Lucarelli and Biagiarelli deny racism at the Sant'Angelo Lodigiano restaurant. She calls it "good-feeling marketing." And truly, Selvaggia Lucarelli—after the Chiara Ferragni and Pandoro Balocco scandal—has become a kind of Zorro for consumers, information, and journalism.
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Take the case of that pizzeria in Sant'Angelo Lodigiano that rose to prominence in the media for its stern but fair response to a customer who complained about the proximity of gay and disabled customers (we also wrote about it yesterday). Its firmness sparked a wave of social media acclaim, interviews, and, naturally, a spike in customers. Except, right in the middle of the beatification, Lorenzo Biagiarelli, chef, influencer, and Selvaggia's boyfriend, arrived and questioned the veracity of the review. In fact, he said it "seems fake."
For several reasons. The font is different from the one used by Google. The line spacing and line spacing are also different. The question and answer use lowercase letters at the beginning of each sentence, and, says Bigiarelli, they appear to be written by the same hand. It's very similar to another review Dissapore mentioned.
At that point, Lucarelli adds her own weight by sharing Biagiarelli's post and lashing out at the pizzeria owner: "Speaking of marketing and good deeds. The heroine of the day (yesterday) was Giovanna Pedretti, owner of a pizzeria in Sant'Angelo Lodigiano. She promotes the "suspended pizza" initiative for disabled people in agreement with an association. Well, she becomes a heroine because she indignantly publishes the review... Bizarre. The customer is annoyed because the place was full of gays and disabled people, but he ate WELL. The woman also publishes what would have been her response to the homophobic and ableist customer (don't come back blabla). The newspapers and TV are making her a heroine. Well done, exemplary response, let's all go eat at her place. She gives interviews because there is a need for more humanity in this world. Yeah. Too bad, as Lorenzo Biagiarelli points out, that review can't be true. It's a crude photomontage (and in fact the owner says that (It has been deleted) So, unless the lady explains to us how that comment can be original and shows us the original screenshot from the Google page, we are faced with a marketing operation passed off as heroic defense of gays and disabled people."
Yesterday, Tg3, with Iari Pilati, reported the story, praising the pizza chef. Today, following Bigiarelli and Lucarelli's posts, they returned to the story, interviewing Pedretti. He says the incident occurred last April and that he didn't keep the original post. He says that Petrdetti "expanded the response to make it more readable," and then: "I don't want to have fallen into a trap."
Pilati doesn't believe it and seems to be firmly siding with the award-winning pair of unmasked avengers, Bigiarelli & Lucarelli.
- Update: The tragic epilogue occurred on Sunday, January 14. Giovanna Pedretti, 59, the owner of the pizzeria "Le Vignole" in Sant'Angelo Lodigiano, was found dead on the banks of the Lambro River.
