Federvini: No Binge Project - Communicating Responsible Consumption
The "No Binge – Communicating Responsible Consumption" project, promoted by Federvini in collaboration with Italian universities, celebrated the success of its second edition.
A challenge that sparked the creativity of the students, who, in working groups, measured the skills and competences acquired during their studies, applying them to proposals for campaigns of high social value.
"Today marks further progress for this initiative, which Federvini has resolutely chosen to support by involving professors and students from our country's universities," commented Chiara Soldati, President of Federvini's Alcohol Social Aspects Committee. "With the second edition, organized with Professor Paola Signori, we have expanded the scope of the initiative, achieving further success in terms of participation and interest. I believe that the collaborative formula identified by the 'No Binge' project, which brings together the Federation, businesses, and universities with their professors and students, is the winning strategy for maximizing the dissemination of an important message like that of responsible drinking."
Four communication plans were selected for the final stage from the 32 submitted during the Verona edition, which awarded the project "Pensiamoci su" by students Caterina Bizzarri, Martina Di Marco, and Alice Rocchetti, who stood out for the quality of their work and the creative nature of their proposal.
"I'm pleased to have participated in an event that demonstrates the value of a socially conscious project like this one undertaken by Federvini. As winemakers, we are committed to promoting a balanced lifestyle, which naturally includes moderate and responsible consumption of alcoholic beverages. Doing so among a younger audience is an added source of satisfaction," added Umberto Pasqua, President of Pasqua Vigneti e Cantine and Board Member of Federvini.
