Old El Paso expands range with Tex-Mex-inspired broths and soups
Old El Paso, the Tex-Mex brand owned by General Mills, has expanded its portfolio with its first broth varieties alongside two new canned soups.
The new range includes Birria Style Beef Broth, Chicken Tinga Style Broth, Chipotle Steak Burrito Style Soup and Cheesy Beef Taco Style Soup.
The 32 oz broths are designed to bring Tex-Mex-inspired flavours to a wider range of cooking occasions, including grains, ramen, pasta, soups, sauces and stews.
Birria Style Beef Broth combines chilis, garlic and lime, while Chicken Tinga Style Broth features a smoky, savoury Tinga-style seasoning. Both products are gluten-free and made without artificial flavours.
Ben Bienert, business unit director for Old El Paso at General Mills, said the new products were developed in response to demand for Tex-Mex flavours beyond traditional taco occasions.
The brand has also added two ready-to-eat canned soups inspired by tacos and burritos. Chipotle Steak Burrito Style Soup combines beef, rice, tomatoes and corn, while Cheesy Beef Taco Style Soup features beef patty crumbles, tomatoes, corn, jalapeño peppers and black beans with cheddar and cream cheese.
The soups can be prepared on the stovetop or in the microwave and contain between 12g and 16g of protein per can. Like the broths, they are gluten-free and contain no artificial flavours.
The four products are now available at retailers across the US.
