Famous Sausage Maker Discontinues its Classic Ham to Allow More Production Capacity for Plant Alternatives

The business now makes public that the discontinuation of the animal ham will create more capacity in production facilities in order to be replaced with offerings such as the “Vegan Hauchschnitt”. This potential is to be further expanded, states the media release.

The range of plant-based offerings within the Rügenwalder Mühle portfolio is progressively expanding. Alongside its 23 traditional meat and sausage selections, the company right now boasts close to 50 vegan and vegetarian products. For enthusiasts of the Spicker ham, the firm provides a selection of popular vegan alternatives, including mortadella, grilled vegetable, chive, multicolored pepper, and colorful pepper varieties. © Rügenwalder Mühle More takings for plant-based than animal meat Says derwesten , “Rügenwalder Mühle is now […] mainly popular because of its vegan range.

The group already offers twice as many vegetable foods as meat products – and in addition makes more takings with them.” “This shift in the product range is not an effect that we are only seeing now in the current Veganuary, but a long-term development,” explains Michael Hähnel, CEO of Rügenwalder Mühle, in a press release. “For years, the proportion of our product range has been shifting towards plant-based products. Last year alone, we successfully introduced almost 20 new products on the marketplace.

That’s why we’re not afraid to discontinue a successful classic like the Schinken Spicker in order to create even more space for plant-based products on our systems.” From sausage giant to plant-based leader As per our report last year , Rügenwalder Mühle began with the production of animal meat in 1834 and initially entered the plant-based category in 2014. Here you can read the impassioned statement from its founder Heather Mills on the circumstances behind the closure. Per to a trade analysis by Splendid Research, in which more than 1,400 people were surveyed about their nutritional and purchasing behaviour, Rügenwalder Mühle is the best-known manufacturer of meat substitutes among customers in Germany.

The paper disclosed that Rügenwalder Mühle (81 percent) is the most well-known manufacturer of meat alternatives, followed by Alnatura (68 percent) and Gutfried (65 percent).