Meat Giant JBS Discontinues US Plant-Based Business Planterra Foods
Brazilian meat processor JBS is ending its US plant-based food business after about two years, the business said on Monday. JBS in the US includes Planterra Foods with its plant-based label OZO.
“continue to gain market share and expand their respective customer bases,”
In July 2021, Planterra made public the expansion of its operations to the UK, Australia and New Zealand. At Anuga 2021, the OZO name was still represented with a stand. JBS now wishes to focus on its plant-based activities in Brazil and Europe, told reporters Nikki Richardson, spokesperson for JBS USA.
The European and Brazilian operations “continue to gain market share and expand their respective customer bases,” she commented. ©Planterra Foods In Europe, JBS taken over vegan brand Vivera in spring 2021 for more than €300m. In Brazil, JBS has been marketing plant-based products under the SEARA name since 2019.
In May this year, JBS unveiled that it would in addition enter the cell-based products marketplace, taking a 51% stake in Spanish company BioTech Foods , where it plans to invest €40 million.
- Who: Planterra Foods · Planterra · New Zealand
- Money: €300 · €40 million
- Percentages: 51%
- Figures: 51% · 40 million
