05 October 2026 · Vol. XXXIV · № 12.330 Get the letterSearchSaved
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The Exchange & The Counter
Two professionals – gastronomy & revenue. One AI. No more gut feeling

Two professionals – gastronomy & revenue. One AI. No more gut feeling

From top-tier hotels to AI development

Michael Fortner brings 25 years of experience from the hospitality industry, shaped by positions in top-tier hotels and restaurants. Together with Alexander Donath, who builds on the same wealth of experience, he founded optimizes Intelligence GmbH in 2026 – with a clear goal: to eliminate gut feeling from the restaurant industry without robbing it of its distinctive character.

This also led to the development of the consulting service optimizes: Companies that are already well-positioned can start directly with the AI ​​platform optimizes Intelligence. Those who first need to refine their structures receive support within the optimizes framework – only then is optimizes Intelligence integrated.

Reactive was yesterday

Most businesses only look at key performance indicators (KPIs) after the month is over. optimizes Intelligence reverses this principle. At the heart of the platform is ORA, an AI agent that aggregates data from point-of-sale systems, reservation systems, inventory management, and staff scheduling in real time. Instead of looking back, ORA continuously delivers concrete, actionable recommendations – before the month-end closing even takes place. Reactive waiting becomes proactive action, and gut feeling becomes real-time management.

The experience gained so far speaks for itself: The first module alone can increase a company's profit by 3 to 5 percent.

An excerpt of what ORA does

“We both come from the hotel and restaurant industry, not IT,” say the founders. “That’s precisely why we’re not building another BI tool that simply displays numbers and leaves the interpretation to the business. ORA is designed by professionals for professionals: it handles the analysis and delivers the decision-making process as well.”

More profit every day

Optimizes Intelligence's mission is clear: restaurateurs should no longer have to wait and see how a month has gone, but should be able to actively manage how each day goes. Gut feeling becomes real-time knowledge, reaction becomes a competitive edge – and every single day in business translates into increased profit. Optimizes Intelligence is currently scaling strategically in the DACH region and actively expanding its network.

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