03 October 2026 · Vol. XXXIV · № 12.328 Get the letterSearchSaved
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Make Roasted Butternut Squash 10X Better By Giving It The Moroccan Treatment●Beef will be beautifully tender if you follow a few rules. Boiling it vigorously is definitely not good for it●words of wisdom for a loaf that spills over/doesn't rise as high as it should●Beer slurpers don't need a tri-pack. You can fry the meat marinated in batter in just a few minutes●Delicious Fish Cob Curry Rice, Special & Easy Recipe to Try●Horseradish sauce is ready in a few minutes. Almond flakes give it an unusual taste●I've stopped frying eggs: I now use a regular cup and they're twice as good●Everyone with a bread box is encouraged to place this fruit inside to prevent the baguette from drying out●Honest pork roast with cabbage like grandma's: A recipe that will make the whole house smell good●Mango Topping Milk Curd, Delicious & Very Easy Power Recipe●No rice, no potatoes: this simple side dish perfectly complements the scallops●Brother Ángel Ramón, monk-cook: “The best mussels are not cooked in water; it is better to steam them with 100 ml of wine.”●
The Exchange & The Counter
Bakery Market Report 2026

Bakery Market Report 2026

The out of home bakery market is evolving with changing formats, menus, and more as operators adapt to overcome rising costs, staffing issues, and changing consumer habits.

This exclusive has everything you need to know about the top 75 (actually, 76) players in the out-of-home bakery market, from behemoths such Greggs, Costa, and Subway to those building their estates at pace, like Gail’s, as well as regional craft bakeries including Birds, Cooplands, and Bayne’s, and even product specialists such as Cake Box and Rodeo Doughnuts.

It includes an authoritative tracker of the top 75 businesses in the market, ranked by the number of stores they operate. It also explores their ambitions and the strategies in place to achieve them, while analysing the challenges and opportunities facing the market as a whole.

As always, performance across the board varies significantly and even industry stalwarts have struggled against rising costs and falling consumer confidence. Nevertheless, there is much to be positive about with around half of the businesses increasing their estate as they look to meet customers where they are and entice them in with brilliant baked goods. The market changes rapidly and tactics are moving equally fast to ensure strategies are fit for purpose and delivering for firms and consumers alike.

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