Philadelphia Plant-Based Rolls Out Across USA After Trial Saw Repeat Purchases X2 Category Average
Last December, Kraft Heinz ‘s label Philadelphia rolled out a plant-based version of its iconic cream cheese —- Philadelphia Plant-Based Original — for the first time at select retailers in the US Southeast.
“Whether on their morning bagel, a veggie pairing for lunch or a delicious dip creation for snack time, we are proud to provide consumers with a delicious product that fits their lifestyle,”
Today, Philadelphia Cream Cheese unveils the nationwide rollout of its plant-based spread in Original and two new flavors: Strawberry and Chive & Onion. The new rollout responds to the successful performance of the Philadelphia Plant-Based Original in the regional Southeast test marketplace: with repeat purchases close to double the category average and 70% of purchasers explaining the product exceeded their expectations. Image courtesy of Kraft Heinz Plant-based spread for the masses The new dairy-free cheese combines a blend of coconut oil and fava bean protein.
It is gluten-free without added flavors or dyes. All the Philadelphia Plant-Based flavors are now available for buyout at grocery stores across the country.
Kraft Heinz is poised to bring plant-based offerings to the masses since research indicates that more than half of people want to add plant-based options to their diets. The new plant-based spread is one example of this effort.
Other initiatives of the food giant in the category include an AI-powered alt cheese product. A mayonnaise rolled out by the new partnership with food tech business NotCo, The Kraft Heinz Not Company “Whether on their morning bagel, a veggie pairing for lunch or a delicious dip creation for snack time, we are proud to provide consumers with a delicious product that fits their lifestyle,” he added.
- Who: Philadelphia · Philadelphia Plant-Based Original · Kraft Heinz · Last December · US Southeast
- Percentages: 70%
- Figures: 70%
