Pilsbury launches frozen croissant variants
Pillsbury is making homemade-style croissants more accessible with the launch of two new freezer-to-oven products: Butter Grands! Croissants and Chocolate Grands!
Croissants. Joining the brand’s permanent line-up, the new products are designed to remove the time and preparation associated with making croissants from scratch. Both varieties come pre-shaped and can be baked directly from frozen, with no thawing required.
Each croissant features 48 layers, with the Butter Grands! Croissants made with real butter for a classic flavour profile.
The Chocolate Grands! Croissants, meanwhile, are made with real Belgian cocoa, offering a sweeter alternative for chocolate lovers.
Each pack contains eight large pastries, which can be baked individually or as a full batch, giving consumers flexibility to prepare fresh-from-the-oven pastries for different occasions. The launch sees Pillsbury tap into demand for convenient bakery-inspired products that offer consumers an easier route to freshly baked treats at home, while eliminating the rolling, shaping and lengthy preparation traditionally associated with croissant-making. With Butter Grands!
Croissants and Chocolate Grands! Croissants joining the permanent portfolio, the brand is positioning the new range as an accessible option for consumers looking to bring a little more bakery-style indulgence to the table.
- Who: Butter Grands · Chocolate Grands
