PepsiCo will raise prices on soft drinks and snacks: This is what they could cost

Consumers should prepare for further price adjustments on some beverages and snacks. PepsiCo will raise prices on its products between 1% and 5% in certain categories, after the company implemented reductions during the first months of 2026 to boost sales.

The change would affect various presentations of Doritos, Ruffles, and SunChips, as well as certain sauces and beverages. Some adjustments could begin toward the end of 2026 or the beginning of 2027.

How much will PepsiCo products cost with the increase?

PepsiCo confirmed price increases of between 1% and 5% for certain items sold in the United States. This means there will not be a single price, as the final amount will depend on the product, store, and category.

To understand how much the adjustment would represent, these examples allow you to calculate the possible impact using a maximum increase of 5% as a reference:

• A product that used to cost $2 would now cost approximately $2.10. We recommend this video.
• A $4 presentation would reach about $4.20.
• A $5 item would reach about $5.25.
• A purchase of $10 would rise to approximately $10.50.

These amounts are merely mathematical examples and do not represent official prices announced by PepsiCo for specific products.

The company also maintains that the new rates would remain below the levels that existed before the reductions implemented during the first months of the year.

Why will PepsiCo raise its prices again?

During February, the company reduced the suggested retail prices of brands like Lay's, Doritos, Cheetos, and Tostitos by up to 15%. The goal was to increase purchase frequency among consumers who are increasingly sensitive to the cost of food and snacks.

However, the strategy faces pressures related to raw materials, energy, transportation, and other operating expenses. In the second quarter of 2026, PepsiCo's food sales in North America decreased by 2%, while volume remained virtually unchanged, according to data cited by Merca2.0.

For that reason, PepsiCo's new prices represent a selective adjustment with which the company seeks to balance accessibility and profitability.

Will PepsiCo's price increase affect Mexico?

At this time, there is no equivalent announcement confirming price increases for Mexico. The information published on September 25 refers specifically to products sold in the United States. Therefore, it would be incorrect to assume that snacks or soft drinks sold in Mexico will automatically increase by the same amount.

Mexico, however, is a significant market for the multinational. The company itself describes it as one of its largest markets and maintains extensive business relationships with small businesses throughout the country.

Looking ahead, Mexican consumers could face separate price adjustments if local production costs, raw materials, distribution, energy, exchange rates, or other operating costs increase. This is an economic possibility, not a currently confirmed price increase.

Which products might increase in price?

According to available information, the US movement primarily considers some categories such as:

• Doritos family bags.
• Ruffles presentations.
• SunChips snacks.
• Certain sauces.
• Some of the company's beverage portfolio.

Now you know why PepsiCo will raise the prices of its products

It's confirmed… PepsiCo will selectively raise prices on its products in the United States, with adjustments of up to 5%. For Mexican consumers, the key will be distinguishing between the two markets: so far, it hasn't been confirmed that this increase will be passed on to Mexico, although future cost changes could lead to independent price adjustments in the country.