Mars expands Twix line in Brazil with Banoffee and Coconut flavors
Following the constant evolution of the confectionery market, Mars has expanded the Twix line in the country. Already available at points of sale throughout Brazil, the new Banoffee and Coconut flavored Twix arrive to strengthen the brand's presence in the snack segment.
The trend reflects changes in consumer behavior. There is a growing interest in chocolates with fruity flavor combinations and dessert-inspired ingredients. In this context, ingredients like coconut and banana are gaining popularity.
Innovation validated and approved by the public.
Developed to offer reinterpretations of popular Brazilian sweets, the new flavors maintain the Twix signature. The combination of biscuit, caramel, and real chocolate coating remains intact. The new flavors were also tested with consumers during the development process.
“Brazilian consumers have a very strong emotional connection to classic desserts. By bringing Cocada and Banoffee to the Twix portfolio, we were able to combine the familiarity of these sweets with the crunchy texture and caramel that are already trademarks of the product,” says Denise Door, Marketing Director for Chocolate, Cookies and Parati at Mars Snacking.
Our goal is to offer innovative options that add value to the category. The brand wants to be present in the public's daily snacking routine.
Visual identity and presence at the point of sale.
In addition to the formulation, the launch strategy involves differentiated visual communication at the point of sale. The 40g packages feature vibrant colors. Blue identifies the Cocada version. Yellow highlights the Banoffee version. This ensures quick identification on the shelves. bhbfood+1.
The contrast with the regular Twix portfolio helps convey the novelty. The visual identity reinforces the limited-edition nature of the releases.
Where to find the new Twix
The new Twix Banoffee and Twix Cocada are available for a limited time. They can be found in major supermarket chains, convenience stores, retailers, and digital channels nationwide.
With these new releases, Twix now offers six official versions in the Brazilian market:
- Traditional
- Triple Chocolate
- Lemon Pie
- Strawberry Pie
- Coconut candy
- Banoffee
Twix reinforces the trend of indulgence in Brazil.
The arrival of the Cocada and Banoffee flavors reinforces Mars' commitment to combinations that unite classic chocolate with well-known dessert profiles. Twix continues to innovate to expand consumption occasions for the category.
For those seeking an indulgent snack with a dessert-like flavor, the new Twix offer a practical, crunchy option featuring the caramel that has become a trademark of the line.
