04 September 2026 · Vol. XXXVIII · № 13.760 Get the letterSearchSaved
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I compared McVitie's Digestive biscuits to supermarket versions

I put biscuits from Aldi, Lidl, Asda and M&S to the test to see if any could beat McVitie's on taste as well as value Digestive biscuits are a household staple throughout the UK and remain amongst the nation's most popular choices.

I compared McVitie's Digestive biscuits to supermarket versions

They're an essential component of biscuit tins thanks to their sweet-and-savoury flavour combination. Numerous different biscuits can be found on shop shelves, with McVitie's being a favourite for many.

However, most major UK supermarkets stock their own alternatives to digestive biscuits. I chose to test a range to determine whether they could beat the brand name on both flavour and price.

I sampled biscuits from Lidl, Aldi, Asda and Marks and Spencer, with one standing out above the others.

Lidl - 59p

At the bottom of my rankings comes Lidl's own digestive biscuits.

They had a peculiar flavour, calling to mind a Rich Tea instead of the classic digestive. Apart from resembling a different biscuit, they offered no particularly memorable taste.

Following one bite, I'd had enough.

M&S - 90p

Following this was M&S, as their digestives turned out too hard for my liking.

They proved challenging to break apart with my hands, let alone my teeth. I feel the texture made the biscuits significantly chewier than necessary and ultimately put me off having another.

Asda - 65p

When opening the packet of Asda's digestives, crumbs went everywhere. The initial biscuit crumbled in my hands and left my table covered.

Aside from the texture of the crumbs, the flavour was fairly similar to the branded option. I found Asda's biscuit to be sweeter than the rest.

For some, this could be a drawback, though I personally have no issue with a sweeter biscuit.

McVitie's - £1.88 from Asda

This well-known household staple remains a firm personal favourite and has consistently outshone many supermarket own-brand versions.

There's something distinctly special about McVitie's Digestives that makes them the perfect companion to a cup of tea.

Aldi - 59p

In a surprising turn, budget retailer Aldi managed to rival McVitie's and take the top spot. Their biscuit boasted an excellent texture, while the balance between savoury and sweet flavours was spot on.

It held together well without being overly firm. And at that price, this biscuit becomes an even more better choice.

Key facts
  • Who: McVitie · Digestive

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