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Drinks

Don’t Ask for Ketchup at Atlanta’s Cult-Favorite Smash Burger Joint

Billy Kramer’s NFA Burger, which stands for “not fooling around,” has a cult following in Atlanta, and for good reason.

Don’t Ask for Ketchup at Atlanta’s Cult-Favorite Smash Burger Joint

The smash burger pop-up-turned eatery got its start in a Chevron gas station in Dunwoody, before expanding to a standalone restaurant in Alpharetta in 2025, where it slings what’s arguably the city’s best smash burger. Just don’t ask for ketchup on the burger — Kramer refuses to muddy his recipe, but will offer it (hesitantly) on the side.

What to order

  • The classic double-patty smash burger ($9.25) with American cheese, mustard, pickles, and Kramer’s own “Sassy Sauce” on a potato roll is as nostalgic as it gets. The patties are juicy, with just the right amount of char and caramelization — that crispy, meaty lace on the edges is so satisfying, interspersed with that ultra-melty cheese.
  • The Sassy Tots ($4.50) with Sassy Sauce are fried in beef tallow. The crispy, rich tots are a must with the burger. Crinkle-cut fries are also available, but I’m team tots.
  • The massive quarter-pound Angus all-beef hot dog ($9) can be customized with toppings like turkey chili, onions, and pickles. It cartoonishly hangs out of the bun, making it a generous portion for a classic dog.
  • Milkshakes and simple cocktails ($10 to $15) are also available.

The vibe

It’s a casual affair. There are red metal barstools by the white-tiled bar, an automated cocktail dispenser behind it, and TVs lining the walls for game day hangs.

High-top and low-top tables fill the space, along with long communal-style seating. NFA-branded cornhole boards are available for outdoor games. The vibe feels retro and nostalgic with the red-and-white color motif, and Edison bulbs that line overhead, much like a backyard barbecue setting.

Insider tip

  • There are a few off-menu sandwiches at both locations: the Heisenburger is a double-stack cheeseburger with green chiles and beef tallow grilled onions; the special donation burger gives proceeds to local charity the Giving Kitchen; the patty melt comes with bacon and grilled onions; and lastly, in the Judd’s Way burger, the bottom patty is upside down, so the outsides on the meat are on the top and bottom.
  • You can swap your bun for Liege waffles flown in from Belgium for a sweet and savory combination. You can also get waffles on their own with chocolate, caramel, or strawberry sauce.
Key facts
  • Who: Sassy Sauce · NFA Burger · NFA Burger Billy Kramer · Atlanta
  • Money: $9.25 · $4.50 · $9 · $10

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