Sector Veteran James Jones Joins New Culture, Says “Precision Fermentation is the Future of Food”
California-based animal-free cheese startup New Culture makes public the addition of James Jones — former VP of innovation at Follow Your Heart, to lead New Culture’s team as the new VP of food science and product development.
“Coming from the plant-based industry, I’m thrilled for the opportunity to advance New Culture’s product portfolio and provide consumers and pizzerias with an animal-free cheese that actually meets expectations,”
Poised for a US launch in 2024, the firm is building a team of expert leaders. Previous to Follow Your Heart , Jones was the VP of customer innovation and plant-based foods at AAK, a business specializing in plant-based oils that last year taken over Fora Foods, the business behind ForA: Butter . His trajectory accumulates more than 30 years of experience in the food trade.
Jones will be responsible for the technical aspects of product R&D and commercialization of New Culture’s revolutionizing cheese. Determining and developing product specifications and growing the manufacturing capacity while working with the technical. Business teams will be among his duties. © New Culture Precision fermentation According to New Culture’s CEO, Matt Gibson , the firm’s breakthrough advancement of animal-free casein commercial production will bring animal-free mozzarella to marketplace. New Culture’s revolutionary cheese provides the same taste and texture as traditional cheese without any negative aspects associated with animal farming. “Precision fermentation is here to define a more sustainable, delicious path for the alternative protein industry,” Gibson states.
- Who: New Culture’s · New Culture · Follow Your Heart · Jones · Precision
