Functional Beverage Innovator, Odyssey, Expands Retail Presence in Ohio and Michigan
In Response to High Demand, the Rapidly Growing Beverage Brand Forges Strategic Partnerships with Heidelberg Distribution and John P.
“This expansion provides a significant foothold in a key market, enabling us to reach a diverse range of consumers seeking healthier beverage alternatives.”
Sullivan on October 1st, marking an entry into Michigan. The decision is underpinned by the remarkable appetite and reception the label has garnered in the state, which currently stands as one of Odyssey’s top three performing trades. This partnership is poised to amplify the name’s accessibility and availability across Michigan. “I’m delighted to join the rapid expansion of Odyssey as our strategic partnerships, like these with Heidelberg Distribution and John P.
Sullivan, continue to reflect the tremendous opportunities for innovation and growth in the functional mushroom beverage category,” explained Greg Robbins, CFO of Odyssey. These strategic alliances underscore Odyssey’s commitment to providing a healthier alternative in the beverage sector with a true high volume of functional mushrooms, aligning with evolving consumer preferences and wellness trends.
Lauderdale, FL, Odyssey is the ultimate next-gen functional beverage line that supports focus, mindful energy, and mood, is free from added sugar, preservatives, artificial flavors, or sweeteners, and proudly embraces vegan, non-GMO, and kosher standards. All three product lines – Revive, (zero caffeine) Original (85mg of natural green tea). 222 (222mg of natural green tea) – contain Odyssey’s signature blend of 2750mg Lion’s Mane and Cordyceps, alongside other adaptogenic botanicals to promote physical and mental wellbeing.
- Who: Odyssey · Heidelberg Distributing · Heidelberg Distribution · Ohio
