Agropur launches new milk fat product into the Canadian market
Agropur is expanding its high milk-fat dairy portfolio with the launch of a new 6% M.F. product under its Québon brand in Quebec.
The launch follows the introduction of Sealtest 6% M.F. in Ontario in April and Island Farms 6% M.F. in British Columbia in June, extending the company’s 6% M.F. offering to a third Canadian province.
Described as a first for Quebec, the new product is designed to respond to evolving consumer needs and create new consumption occasions, while reflecting Agropur’s continued focus on evolving its product portfolio in line with market trends.
Québon 6% M.F. dairy product will be available in a 4L format and sold through major retail banners across Quebec.
The launch further expands Agropur’s regional brand strategy, bringing the higher milk-fat offering to consumers under the Québon name following earlier launches under the Sealtest and Island Farms brands.
