Capri-Sun celebrates 30 years of Pokémon
- Amended:
- Author: Justine Bessaudou
To celebrate Pokémon's 30th anniversary, Capri-Sun is partnering with the franchise for a nationwide in-store campaign. "This anniversary is a particularly natural partnership for Capri-Sun, whose world resonates with that of Pokémon: two iconic brands that share a strong appeal to children, but also to parents who grew up with these franchises," explain the teams at the still fruit drink brand.
Deployed in nearly 180 stores since September 22nd, this activation combines in-store visibility with a major prize draw. The entire Pokémon universe is brought to life through theatrical displays. In addition to highlighting at least six pallets of Capri-Sun's flagship product, Multivitamin, in the central aisle, a dedicated POS kit is available. This kit includes an arch, a pallet skirt, a Pokémon totem, and a shelf header. A special promotion also complements the campaign at Carrefour, where Capri-Sun is offering 50% off the second Capri-Sun product purchased.
In parallel, the fruit drink brand has launched a contest, active until December 31, 2026, and accessible via a dedicated website. After registering their proof of purchase and barcode, participants can win instant prizes such as Pokémon plush toys and discount vouchers, or try their luck in the monthly national prize draw. Nintendo Switch consoles and Pokémon games are up for grabs each month.
