Michelin-Recognized Okiboru and NoriFish Join Ponce City Market in Atlanta

The beloved, chef-driven concepts are both from Atlanta locals Sean Park, a formally trained sushi chef with 15 years of experience in traditional sushi making and Japanese cuisine, and ramen-obsessed restaurateur Justin Lim. At NoriFish, Chef Park emphasizes precision, bold taste and craftsmanship, with menu items rotating based on season and availability. A tightly curated menu crafted specifically for the new Ponce City Market restaurant will feature made-to-order hand rolls, signature sushi rolls built to be fully seasoned, sauce-balanced, and craveable, along with a selection of Japanese small plates.

The beverage program, backed by Atlanta mixologist and certified sake advisor Hendry Kurniawan, will offer light and refreshing craft cocktails, approachable house and premium sake, select local and Japanese lagers, and crisp wines. Founded by Chef Park in 2022 as a personal expression of his culinary philosophy, NoriFish has become an Atlanta sushi staple with other locations in Buckhead and Sandy Springs.

Co-founded by Chef Park and Lim and originally opened in 2018 in Los Angeles, Okiboru is a traditional ramen and tsukemen (dipping noodles) concept that has been named a MICHELIN Bib Gourmand award winner. The Ponce City Market outpost will have a focused menu anchored by tsukemen and ramen with collagen-rich broths and house-made noodles, plus appetizers and rice dishes.

To drink, guests can expect cocktails, versatile sake options, a selection of lagers and clean craft beers, and NA options, including teas and soft drinks. Centered around depth, consistency, and craftsmanship, Okiboru is the result of Lim’s extensive ramen exploration across Japan, paired with Park’s culinary discipline and operational expertise.

The concept as well has locations in Sandy Springs, Buckhead, Duluth, and Buford, Georgia, and three locations in New York. Together, NoriFish and Okiboru represent a modern interpretation of Japanese dining – one that honors tradition and pushes taste forward.

NoriFish and Okiboru are designed to reflect the brands’ core values: integrity, discipline, and an uncompromising commitment to quality. “I’ve always believed you can respect Japanese tradition while still finding ways to make it your own,” explains Co-founder & Chef Sean Park. “That’s really what these two concepts represent. NoriFish is our expression of sushi, and Okiboru is our take on ramen and tsukemen.

We’ve spent years refining both, and we’re excited to finally share them together at Ponce City Market.” “Ponce City Market provides the potential for multiple culinary journeys with each visit,” said Adam Schwegman, Head of Retail Leasing at Jamestown. “With the openings of NoriFish and Okiboru, the Central Food Hall is now home to over 25 concepts representing cuisine from around the world, including Japanese, Puerto Rican, Mexican, Vietnamese, Italian, Thai, American, Persian, Chinese, and Korean.” In addition to Okiboru and NoriFish, Ponce City Market has welcomed several other food and beverage concepts this year, including Terminal 26 – a Thai street food restaurant inspired by the country’s iconic floating marketplaces, La Cueva – a cocktail lounge & listening room hidden on the second floor of the Central Food Hall, and Three Taverns Brewery’s Ponce Brew Terminal – a new brewery, distillery,

and taproom with food from DAS BBQ.