Planted to Launch in UAE FoodService Following Success in Dubai
Swiss-based Planted , the fastest-growing alternative protein startup in Europe, makes public it is to launch in the UAE through the plant-based product range of a leading foodservice distribution company in the Middle East. Planted has experienced exponential advance since its launch in 2019, going on to raise £61 mil…
Collaborating with influential brands in the trade such as Wild & The Moon and Roots & Rolls at COP28 was also a rewarding experience in seeing regional shoppers try our products first-hand. We are focused on revolutionizing the protein value chain by creating better meat than animals through clean label. Only natural elements with no additives, generating the best taste and texture verified by top European chefs and utilizing specialized in-house production , ” comments Pascal Bieri, co-founder and Executive Board Member of Planted.
Here you can read a recent Op Ed by Rob Reames, VP of Commercial at Planted.
- Who: Planted · Middle East
- Money: £61 million
- Figures: 61 million
