05 September 2026 · Vol. XXXIV · № 12.300 Get the letterSearchSaved
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The Evidence

The Coconut Collab Adds Dairy-Free Natural Kefir to Its Gut Health Range

London-based The Coconut Collab has rolled out a dairy-free Natural Kefir drink, expanding its gut health portfolio as consumer demand for functional dairy alternatives continues to grow.

The Coconut Collab Adds Dairy-Free Natural Kefir to Its Gut Health Range
“A drinkable kefir is a totally natural extension of our yoghurt range. Our shoppers care about taste, and they care about health and wellness, and this launch absolutely meets all those needs.”

The product is available now at Sainsbury’s and Ocado, priced at £3.45 for 500ml, with further retail listings scheduled for May and June. Fermented coconut for the breakfast occasion Like the brand’s existing yoghurt range, the new kefir is made by naturally fermenting coconut water. Coconut milk, producing what the firm describes as a smooth, creamy drink with the characteristic tang of traditional kefir.

The product contains vitamins D, B6 and B12, provides 30% of the recommended daily intake of calcium per 100ml, and includes billions of live bacteria alongside dietary fibre. Per to It contains no, sugar, sweeteners, artificial flavours or preservatives. Founder James Averdieck told reporters: “A drinkable kefir is a totally natural extension of our yoghurt range.

Our shoppers care about taste, and they care about health and wellness, and this launch absolutely meets all those needs.” © The Coconut Collab Averdieck founded The Coconut Collab in 2014, having earlier on rolled out dessert label Gü. The business positions itself as the creator of the UK’s number one dairy-free natural yoghurt and supplies leading retailers as well as foodservice operators including Megan’s and Coco di Mama.

Strong growth in gut health driving the debut The timing reflects momentum within the label’s own health-focused lines. The Coconut Collab’s Gut Health Yog, launched in 2022, grew 57% year-on-year, while its Protein Yog recorded over 240% YoY expansion, suggesting sustained consumer interest in functional, health-positioned dairy-free products rather than a passing trend. The plant-based kefir format remains relatively niche in UK retail , with few dedicated dairy-free options occupying the chilled aisle.

That gap represents an opportunity for coconut and other plant-derived formats to capture consumers seeking the gut health credentials of kefir without animal-derived ingredients. For The Coconut Collab, the kefir extension reinforces a positioning around natural fermentation and clean-label credentials that runs across its portfolio, and signals an intent to grow into the growing functional drinks space.

Key facts
  • Who: London-based The Coconut Collab · Natural Kefir
  • Money: £3.45
  • Percentages: 30% · 57% · 240%
  • Figures: 30% · 57% · 240%

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